Electrolit and Tim Weah Activation

For the Electrolit and Tim Weah sports sponsorship activation, I designed the comprehensive look and feel, establishing the core master visual artwork and point-of-sale suite for an immersive in-store sweepstakes experience. The dynamic design system scaled seamlessly across a full range of retail assets, including display toppers, floor stands, cooler clings, and basewraps, while the custom artwork was also adapted for broader promotional video content, signage and digital social media channels.