Electrolit + Pato O'Ward

This project highlights a comprehensive retail visibility suite for Electrolit’s partnership with IndyCar driver Pato O’Ward. As the lead designer, I developed a cohesive visual language that translates the high-energy aesthetics of professional racing into functional, multi-element point-of-purchase (POP) displays. The campaign includes a modular range of assets—from high-impact Lama displays and 3-case bins to case tuckers and repeatable basewrap—all designed to drive brand recognition and communicate "Instant Hydration" at the shelf level. By balancing Electrolit’s signature branding with the bold orange and black of O’Ward’s racing identity, I ensured a striking, high-contrast presence that stands out in a competitive grocery environment.