Maker's Mark WOW Display

Project Assignment: I was tasked with designing an impactful "WOW" holiday display for Total Wine’s flagship store in Delaware, sized at roughly 6–8’ wide x 6–7’ tall x 8–10’ deep.

Design Strategy: Titled "Home for the Holidays," the concept translates the rustic warmth of the Maker’s Mark Loretto distillery onto the sales floor using a wooden structure set atop case stacks, a corrugated metal roof, and integrated shelving. A winter wonderland aesthetic—comprising warm white lights, pine garlands, and red plaid accents—was integrated for seasonal impact. Flanking branded barrels were incorporated to add spatial depth and fully immerse shoppers within the brand experience. Best of all, the core structure remains fully versatile for year-round retail use simply by removing the holiday elements.