Maker’s Mark Private Selection – Total Wine New Item Platform

Developed a series of digital and in-store visuals for Maker’s Mark Private Selection, supporting two major programs:

Regional Program: Designed four unique regional creative concepts plus a national piece for digital/social use, featuring a compass-inspired theme to highlight distinct flavor profiles across regions.

Kentucky-Themed Program: Created visuals for the New Item Platform and social media, emphasizing heritage and craftsmanship.

Additionally, produced a premium packaging render showcasing a double-pack of MMPS bottles in a custom wooden case with engraved branding for retail presentation.