Oberweis Holiday Activation

As the Lead Designer for the Oberweis Holiday activation, I developed and executed a comprehensive visual strategy designed to bridge the in-store experience with digital engagement. I oversaw the creation of a unified seasonal aesthetic, producing a full suite of environmental graphics including ceiling banners, menu boards, window graphics, and promotional table tents. I then translated this master visual identity into a cohesive social media activation, ensuring a seamless, omnichannel brand narrative that highlighted seasonal products and drove gift card sales.