Oberweis Product Packaging

As the lead designer, this comprehensive packaging refresh for Oberweis Dairy modernizes a legacy brand while honoring its heritage. By transitioning from busy, illustrative layouts to a clean, minimalist aesthetic, the new system prioritizes appetite appeal and brand clarity across diverse product categories including dairy, bakery, and beverages. The project involved a full-scale overhaul of brand architecture, custom product illustrations for flavor profiles, and the development of technical production-ready dielines.