Woodford Reserve In-store Derby Display

For the 2025 Kentucky Derby season, I was tasked with creating a corrugate WOW display that would stand out in a crowded retail environment and celebrate Woodford Reserve’s role as the official bourbon of the Derby. To meet this challenge, I developed three unique concepts for the client to choose from, each inspired by an iconic moment of race day. Starting Gates captured the anticipation and energy of the Derby’s opening moments, positioning Woodford Reserve as the frontrunner. The Paddock brought the elegance and tradition of Churchill Downs into stores, creating an immersive space for shoppers preparing to host. Finally, The Best Bet in Bourbon channeled the thrill of the racetrack, reinforcing Woodford Reserve as the ultimate choice for Derby celebrations. These concepts combined dimensional design, layered details, and bold branding to transform retail into an unforgettable experience.