Oberweis Dairy Home Delivery Look Books

The Oberweis Dairy Home Delivery Look Book was a monthly marketing piece designed to inspire customers and build brand loyalty through visually rich storytelling. Each 8-page catalog showcased seasonal recipes, featured products, and lifestyle ideas—positioning Oberweis as a source of culinary creativity and convenience.

As lead designer, I managed the process from concept to completion, starting with detailed storyboards and collaborating with the Marketing team to highlight key products. I partnered with a photographer to guide photoshoots and used Adobe InDesign to create layouts that balanced bold imagery, clean typography, and strategic product placement.

Over the course of this initiative, I produced more than 72 look books, each crafted to engage customers and drive sales by transforming product lists into inspiring lifestyle experiences.