Bat Brew: Limited-Edition Ice Cream Launch

I led the creative direction and design for Bat Brew, a small-batch Halloween flavor crafted to feel magical and mysterious. From concept to execution, I developed a bold visual strategy featuring a floating ice cream cone, custom potion bottle labels, and dramatic smoke effects to create an immersive, share-worthy experience. This campaign spanned in-store displays, social media teasers, and online assets, blending storytelling with striking visuals to spark curiosity and drive engagement.